Why Branding Exercise Should Start Afresh

First of all because Mauritius, c'est un plaisir sounds pretty lame. We should have come up with something more telegraphic like Incredible India, Amazing Thailand or Connecting People like Nokia did. And the brand messaging could also have been in kreol.

I don't see how this is gonna resonate with us or foreigners. And as Samad mentioned, branding is like a wrapping. People will be fooled only once.