Thursday, October 15, 2009

Sorry, Home Away From Home is Taken Already

Ask the world and they will associate it with Starbucks and not Mauritius. There was even a book published about this some... 5 years ago. Which gives you an indication of how long it takes for news to travel to some quarters in Mauritius. And ask most of our fellow citizens and they will not associate living in Mauritius with un plaisir. A growing number will instead associate it with un enfer.

The branding exercise that has just ended seems to have been created with the same kind of rare intelligence that produced the stimulus package and the daylight savings time and about half that of the concept of Maurice Ile Durable.

Mauritius, I think we have a problem.

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