Showing posts with label BMW. Show all posts
Showing posts with label BMW. Show all posts

Friday, July 20, 2018

Be Like Bruce



And be like water. So you can express yourself honestly. Mr. Lee died 45 years today. That was such a shocking death. There was no gradual degradation as in the case of Steve Jobs that would have made you see it coming. Indeed the SF-born founder of Jeet Kune Do – roughly the BMW of martial arts – was only 32 when he breathed his last in Hong Kong. He basically did for martial arts what his airness did for basket-ball.

1973 was also quite an interesting year. Indeed the first oil crisis happened just a few months after Bruce passed away.

Thursday, October 15, 2009

How To Tell That the Branding Exercise Has Failed

Easy. One of the persons closely associated with it had to explain it all in a full-length interview. If the job had been well done no explanation would have been necessary. When you see Nokia, Connecting People do you need an idiot's paragraph to understand what it means?

One of my buddies who is a graphic designer is of the opinion that c'est un plaisir has probably been inspired by BMW's Sheer Driving Pleasure. He may have a point here.

Now, if we Mauritians don't understand what the payoff line means who will?

Friday, September 5, 2008

Have We Fallen on Our Heads?

Almost fell off my chair when I heard one unconstitutional DPM saying that he was prepared to downgrade his official car from a BMW 540 to a 530 following the recent ruling of the Supreme Court. While he should of course comply with the law (and we hope that he will now rapidly comply with article 5.2a of the Bank of Mauritius Act 2004), I find it totally unacceptable for public funds to be wasted on luxury items like this.



If the Minister wants to buy himself a super car with his own money that's his problem. But he should have gone a little easier with our money. Especially after having imposed a policy of ser sintir on us. Gone are the days, I guess, when the guy who envisioned and implemented free education would hop to his office in his little Hyundai.