Friday, October 9, 2009

Dodoland:The Branding of

According to Simon Anholt, founder of the National Brands Index, "the best way for a country to generate a good image is not by conducting clever ad campaigns, but by implementing good policies. The most important thing is to tell the truth".

And what makes brand Italia so mamma mia? Simon Anholt argues that "in the end it's the Italian people who brand Italy, and they do it so damn well."

So if we take into account how the image of Mauritius and the self-confidence of its citizens ought to have benefited from the years of "miracle" and "reform", there should not be any justification for a branding campaign!


Anonymous said...

Action speaks much louder than Ramgoolam, Jugnauth, Bérenger etc.

Joy J

Kozémotandé said...

We are Mauritius. No matter what the branding says Mauritius will still be what its people, its history, its culture and its consciousness are. Everything else is just pretence and delusion.

Sanjay Jagatsingh said...

For sure we can be better.