Coca-Cola Brand Value is Twice Apple's

According to Interbrand's 2011 report which calculates this as a combination of financial performance, role of brand and brand strength. Brand Z has a different story though: it puts Apple in the number one spot ahead of Google. And the sugared water brand is deemed to have less than half the value of the brand from Cupertino.

I am really surprised I didn't find Kozelidir in these two rankings.

One Place World's Biggest Brand Shouldn't Be

At USD68.7 billion, Coca Cola is according to Interbrand the biggest brand in 2009. Nokia is at the 5th spot while Google is, at no 007, a whisker shy of McDonald's. BMW is ranked 15 while Toyota is no 8. Samsung is a bigger brand than Sony just like J.P. Morgan is more valuable than Goldman Sachs.

Surprised? Me too. I wasn't expecting to see that plastic bottle in one of our National Parks.