Friday, May 18, 2012

Coca-Cola Brand Value is Twice Apple's

According to Interbrand's 2011 report which calculates this as a combination of financial performance, role of brand and brand strength. Brand Z has a different story though: it puts Apple in the number one spot ahead of Google. And the sugared water brand is deemed to have less than half the value of the brand from Cupertino.

I am really surprised I didn't find Kozelidir in these two rankings.

1 comment:

Sanjay Jagatsingh said...

Only two out of 14 top brands are not American.