When I saw that Shakira’s channel on that platform – incidentally the second most visited website in the world – had reached an eye-popping 20 billion views I googled up the most viewed one. Wikipedia, which turned 20 exactly two weeks ago, lists the Indian music channel as the most popular with 141 billion views. And 170 million subscribers. If these subscribers were a country it would be the 8th or 9th most populous country in the world. Add another 100 million followers in the next couple of years and it will be breathing down on the neck of Indonesia which is on its way to become only the fourth country with a population exceeding 300 million.
That shouldn’t be too difficult considering that seven eighths Indians are not subscribers yet and the subcontinent is on track to regain its status as the largest economy in the world which it held during 85% of the last 2,000 years. Having the largest diaspora and a 10,000-year old culture shouldn’t hurt either.
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