If you are being boycotted against but you don't happen to be the most read newspaper of the island. That's what you need to deduce from an observation that Rabin Bhujun made on his Face-a-face radio show on Monday. MP Nita Deerpalsing was his guest and he was her punching ball.
Deerpalsing also brought up a couple of interesting points: when an investigative magazine called Le Mag was facing a boycott in the 1990s Jean-Claude de L'Estrac happened to be no. 3 in the government and Le Matinal didn't receive any government advertising when Berenger was Prime Minister.
Make sure to listen to the last segment where you get some even smarter observations from Mr. Bhujun: boycotting one newspaper cannot be compared to boycotting a whole media group... and the boycott against Le Mag didn't last even a year and it was not the most read publication of the island at the time.
Guess Mr. Bhujun will find it perfectly ok to be discriminated against once La Sentinelle loses a couple of spots in the local media rankings.